[ Insights ]
Writing on the craft. No fluff, no hype.
Practical notes on web, mobile, full-stack, databases and SEO — written for the SMB owners and operators we work with.
[ Featured · Strategy ]4 February 2025
When an SMB actually needs a mobile app (and when it doesn’t)
Mobile apps cost more, take longer, and add ongoing overhead. Here’s a simple test we use with clients before recommending one.
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[ SEO ]7 min read
Core Web Vitals without the magic plugin
Why most “speed up your site” plugins are theatre, and what we actually do to move LCP, INP and CLS for clients.
19 January 2025
[ Engineering ]6 min read
The cost of a database mistake (and how to avoid making one)
Schemas are decisions you have to live with for years. A few hours of modelling up front saves months of rework later.
12 December 2024
[ Engineering ]8 min read
Modernising legacy systems without a big-bang rewrite
How we incrementally retire VB.NET, Classic ASP and MS Access platforms — while keeping the business running.
22 November 2024
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